– Education –

Hello, I'm Zoë...

Founder of Flourish and Grace, business coach and mentor to florists who want to embrace their passion, build their brand and consistently book ideal clients at dream venues.

Business Coaching

  • Do you wish you could reach couples that love your work?
  • Do you dream of enquiries that make you excited?
  • Do you need advice on where to start or how to level-up your brand?
  • Do you want to create cohesive social media platforms filled with beautiful imagery?

Elevate Your Systems and Processes

  • Are you looking to streamline your processes behind the scenes?
  • Are you spending hours on flower orders?
  • Are you struggling to keeping track of enquiries and create proposals that convert to sales?
  • Are you looking for ways to hit your profit margins and project your revenue for the year ahead?

If you said ‘yes’ to any of the above – I can help you!

Florist Coaching and Mentoring

From a 1:1 Zoom power hour call, to targeted support across a series of months and creating a plan for the year ahead, what does your business need? I’m available for advice and coaching on every aspect of your floral business from social media, creating proposals, contracts and terms, building a team and delivering outstanding weddings.

Elevate Your Processes

Are you looking to save time on your flower orders and make sure you don’t over spend? Use my ordering process to make sure your stem counts are accurate and you’re on track to hit your profit margins. Want to keep track of your enquiries or work out your revenue for the year, month-by-month, taking into account your overheads and staffing costs? I have the perfect spreadsheets for you!

Coaching and Mentoring

During our coaching sessions we can focus on any area of your business that you feel you need support such as:

  • Building a brand
  • Identifying your ideal client
  • Consultation process
  • Creating proposals
  • Curating your social media
  • Working with freelancers
  • Event logistics

My detailed pre-call questionnaire will identify how I can best support you to develop your business.


Gain access to the systems behind my business, from the spreadsheet that I use for my flower orders, to how I keep track of enquiries. Everything starts with solid organisation behind the scenes and these tools will help you streamline your processes and really understand the numbers behind your business.

Why Work With Zoë?

Business Expertise

Zoë has built a multi six-figure floral design business from scratch in just three years and delivered over 150 weddings in 2022 alone.

Successful Luxury Florist

Zoë’s diary is filled with ideal client weddings who meet her minimum spend and above. She has featured on top wedding blogs such as ‘Rock My Weddings’ and ‘Love My Dress’.

Team Manager

Zoë consistently manages a team of talented florists to deliver weddings, including those when she is not personally on site.